Ashton Woods leans into discipline as orders and margins slide
Net new orders fell 6.7% and gross margin slid to 22.7% as incentives and land costs pressured returns
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Nearly 4,000 agents from 20 countries heard product launches and a Gary Vaynerchuk keynote speech on content and AI
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Builders report 60% to 80% crew losses in some markets, while September net orders fell 19.5%, Wolfe says
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